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Win-Win Negotiation: How to Create the Best Deal for Both Parties

In an ideal contract negotiation, you and your counterparty are looking for a deal that will benefit you both. A positive agreement considers how each area of the deal could benefit or cost both parties and looks for as many fair and equitable compromises as possible. You come out of these deals with a prosperous outcome and a strong positive relationship with your counterparty.  How can you look for positives to benefit your counterparty while still maintaining your bottom line? What do you do if the