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Win-Win Negotiation: How to Create the Best Deal for Both Parties

In an ideal contract negotiation, you and your counterparty are looking for a deal that will benefit you both. A positive agreement considers how each area of the deal could benefit or cost both parties and looks for as many fair and equitable compromises as possible. You come out of these deals with a prosperous outcome and a strong positive relationship with your counterparty. 

How can you look for positives to benefit your counterparty while still maintaining your bottom line? What do you do if the other party is slow to negotiate or attempting to strong-arm you into a negative deal? Luckily, there are simple guidelines you can follow to ensure the best possible outcome. 

Listen to Your Counterparty

It's wise to develop an educated guess before the negotiation as to what issues and goals will be most important to your counterparty. Listening during the negotiation provides two key benefits. One, it adds information to the research you've already done and can give you a new understanding as to what you should be offering your counterparty. Two, active listening shows your counterparty that you value what they have to say and establishes trust. A counterparty who feels valued is more likely to work with you on creating the fairest contract. 

As you listen, ask relevant questions to guide and influence the negotiation. Asking the counterparty to elaborate on their argument can help you understand where they're coming from or even allow them to see a flaw in their own reasoning. You can use thoughtful questions to help establish common ground and find ways to work together on the best possible solution. 

Manage Negative Emotions

It can be difficult to remain positive and focused on collaboration when tensions rise. But there are multiple strategies you can use to guide the negotiation back to a mutually beneficial place. Try offering your counterparty a choice of several mutually beneficial options or coming up with a contingency to help them feel protected. A third-party negotiator may be necessary if negative emotions are particularly high. 

One of the most important things you can do to help guide emotion during a negotiation is to present a competent and professional front. Remain calm and collected even during tense negotiations. Make sure that the contract is as flawless as possible. A great-looking contract with simple, clear language inspires trust in your counterparty. Be sure to compress a PDF online to ensure it looks perfect as you convert and prepare to send it. Every detail matters. 

Positive Feelings Create Positive Outcomes

When you seek out a mutually beneficial deal, it's all about making a great impression on your counterparty so they are inspired to work with you on the best possible deal. Maintaining positive emotions, considering the details, asking relevant questions, and listening to your counterparty's needs are all essential aspects of making an ideal agreement. 

Consider joining your local chamber of commerce today.